- Memes follow S curves of adoption.
- Meme maximized reach equals loss of significance.
- Using nazi/racist/sexist symbols is a strategy to keep memes out of normies' hands.
- Using memes in a wrong way is a way to neutralize them. See 1.
- Edgelords are the new hipsters.
- Every meme, like other cultural trends (rock, punk, trap), goes from underground to mainstream. To win a revolution means to lose the original meaning to revolt.
- Saturation of significance leads to the death of a meme. See 3.
- When your old uncle uses the red pill meme, then the "extreme conservative" trend will be dead. See 1, 3 & 6.
- Bottom up always beats top down.
- That's why astroturfing is the way to make top down look bottom up.