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E-commerce and Algorithmic Pricing: Why Do You Pay More for the Same Product?

Do you pay more just because it’s you? The Mercado Libre case has reignited the debate over dynamic pricing: algorithms that use your data to charge you based on your “willingness to pay.” The cases of Uber, Didi, and Amazon. Greater efficiency or exploitative surveillance?

15 de abr. de 2026 — Leonardo Mangialavori

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E-commerce and Algorithmic Pricing: Why Do You Pay More for the Same Product?

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